One of the best ways to create a marketing campaign is to kick it off with unique promotional products. While promotional products for your company are available in the form of any item under the sun, it’s up to you to choose the most appropriate for your company image and what you’re trying to promote. Unique promotional items ensure that you’re sending the correct image to potential clients and customers in your target market.
Marketing your company, product, or service with promotional products gives you a unique opportunity to interact with your client base. Engaging customers in one on one conversations enable marketers and promoters the chance to better understand their client base. Ensuring that you include unique promotional products that are also relevant must be carefully thought about by your marketing team. Promotional products with function produce more desirable results. Constant use of the item by the potential customer may also lead to a chain reaction of mini marketing and word of mouth advertising. Unique promotional products that stand out, yet have function and relate to your industry, company, or image is the key.
For example, if you’re heading the marketing team for a health insurance company which provides discounts or other benefits to members who are in good health, members of gyms, or participate in sporting events and promotes a high quality of life through physical fitness, then you will want to locate and engage future potential customers where they are abundant and where they are relaxed enough to engage you as a promoter or marketer.
Runners who are outside are more likely to be relaxed and open to conversation. Having that unique running promotional product that runners will want to stop and look at will make your campaign a true success. Popular items may include towels with logos printed on them or heart rate monitors. Another idea is a water bottle. Athletes are always on the lookout for water bottles, and the more interesting the water bottle the better.
As a promoter, thinking outside the box is mandatory. Think like your potential clients and use unique promotional products for a successful marketing campaign.