Swiggies Journal

Ideas, marketing, and the wrist water bottle.

Two decades of writing on promotional marketing, events, hydration, and running from Swiggies inventor Julie Austin and the team.

June 6, 2012

National Running Day

If you see a lot more runners out today it’s probably because it’s National Running Day. The running industry has dubbed the first day…

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May 27, 2012

Summer Running

The end of spring signals the beginning of the summer running season. And, depending on where you live, that means a few months of…

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Swiggies-Home Depot

April 22, 2012

Earth Day and Bottled Water

In one year Americans spend over $11 billion dollars on bottled water alone. That’s 650 plastic bottles per second that are thrown in the…

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run walk

April 16, 2012

Race Day for Beginning Runners

If you’re participating in your first marathon there are a few things beginning runners need to know before the big race day. Here is…

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March 11, 2012

Running Tips – Keeping a Running Journal

As a business owner I have to keep records of everything from taxes to inventory to distributors. But as a runner I’ve never kept…

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