Swiggies Journal

Ideas, marketing, and the wrist water bottle.

Two decades of writing on promotional marketing, events, hydration, and running from Swiggies inventor Julie Austin and the team.

running

February 26, 2012

Running or Biking-Which is Better?

On an adventure trip to New Zealand, a group of us backpacked and toured around the south island in what was the most incredible…

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Swiggies-Home Depot

February 6, 2012

Marketing With Unique Promotional Products

One of the best ways to create a marketing campaign is to kick it off with unique promotional products. Promotional products for your company…

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February 5, 2012

Hash House Harriers – Drinking Club With a Running Problem

If you mention the words “red dress run” to someone and they don’t know what it means, they obviously have never heard of hashing.…

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winter running

January 27, 2012

Snowshoeing for Runners

If you’re a hardcore runner and you’re looking for a good cross training exercise to do in the winter, try snowshoeing. It uses 50%…

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water bottle for runners

January 26, 2012

Dehydration and Runners

Water is one of the most important things a runner can consume. About 60% of a runner’s total body weight is water. Water helps…

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