Swiggies Journal
Ideas, marketing, and the wrist water bottle.
Two decades of writing on promotional marketing, events, hydration, and running from Swiggies inventor Julie Austin and the team.
Unique Outdoor Promotional Products That People Actually Use
Nobody has ever crossed a 5K finish line and bragged to their friends about the pen they got in the goody bag. If you…
Read more →St. Patrick’s Day 5K and Fun Run Giveaway Ideas
St. Patrick’s Day and running events are a natural fit. You’ve got green shirts, costumes, shamrocks, music, community groups, families, local sponsors, charity teams,…
Read more →10 Unique Outdoor Promotional Products People Will Actually Use
If you’ve ever been to a marathon, festival, parade, company picnic, outdoor concert, or community event, you’ve probably come home with promotional products. People…
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The Cupless Race: How Events Are Replacing Paper Cups
Stand at any water station after the lead pack comes through and you will see it: a carpet of crushed paper cups ground into…
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Wrist Water Bottle vs. Handheld vs. Hydration Belt: Which Should You Use?
Short answer: a wrist water bottle is best for short-to-medium runs and any race with aid stations, because it carries just enough water hands-free…
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