Swiggies Journal
Ideas, marketing, and the wrist water bottle.
Two decades of writing on promotional marketing, events, hydration, and running from Swiggies inventor Julie Austin and the team.
Marathons Going Green
Yesterday was the annual L.A. Marathon, which was perfectly timed on festive St. Patrick’s day and the weather was perfect. Approximately 24,000 runners went…
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Don’t Buy Counterfeit Products
A couple of months ago I went to the Trademark Expo in Washington, D.C. at the Patent and Trademark Office. Among the cartoon characters…
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Marathons Raise Money for Charity This Thanksgiving
As Americans celebrate Thanksgiving with turkey, stuffing and pumpkin pie, runners across the country are raising money for those less fortunate so they can…
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Beer for Hydration? Maybe You Need Wrist Beer Bottles
Hash Harriers have been mixing running and beer for decades. Beer wrist bottles for runners Now it appears researchers have proof that beer is…
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Psychological Benefits of Running
As I was running through the hills near where I live I was thinking that it’s great just to take a break away from…
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