Swiggies Journal
Ideas, marketing, and the wrist water bottle.
Two decades of writing on promotional marketing, events, hydration, and running from Swiggies inventor Julie Austin and the team.
Swiggies
Wrist Water Bottles That Keep Your Hands Free While Exercising! Swiggies were invented as an alternative to fanny packs and having to carry water…
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Why Promotional Products Work
Promotional products work! Don’t believe me? Think about all of the T-shirts or hats sitting in your closet. I bet you can remember the…
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How to Choose the Right Promotional Product for Your Target Audience
When you’re looking to choose the right promotional product for your audience think about your brand’s visibility, customer engagement, and overall marketing success. Making…
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Innovative Products for Runners: Revolutionizing Your Running Experience
Running is accessible to almost anyone. It doesn’t require a partner, although having one will make it more fun. And it doesn’t require expensive…
Read more →The Power of Swag: How to Market With Promotional Products
When I first invented my product, the wrist water bottle, I only thought of them as a retail item. But once I learned the…
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Cross Training for Runners
Cross training is a valuable addition to a runner’s training routine as it helps to improve overall fitness, prevent injuries, and enhance performance. It…
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Reasons Running is Good for Kids
Little did I know that when I was a kid running down the street at my grandmother’s house that I would go on to…
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