Swiggies Journal
Ideas, marketing, and the wrist water bottle.
Two decades of writing on promotional marketing, events, hydration, and running from Swiggies inventor Julie Austin and the team.
The Cupless Race: How Events Are Replacing Paper Cups
Stand at any water station after the lead pack comes through and you will see it: a carpet of crushed paper cups ground into…
Read more →
Wrist Water Bottle vs. Handheld vs. Hydration Belt: Which Should You Use?
Short answer: a wrist water bottle is best for short-to-medium runs and any race with aid stations, because it carries just enough water hands-free…
Read more →
Race Swag Ideas Runners Actually Keep
Every race director knows the feeling. You order 3,000 branded tote bags, hand them out at packet pickup, and a few weeks later you…
Read more →
How to Choose the Right Promotional Product for Your Target Audience
When you’re looking to choose the right promotional product for your audience think about your brand’s visibility, customer engagement, and overall marketing success. Making…
Read more →
Innovative Products for Runners: Revolutionizing Your Running Experience
Running is accessible to almost anyone. It doesn’t require a partner, although having one will make it more fun. And it doesn’t require expensive…
Read more →