Swiggies Journal

Ideas, marketing, and the wrist water bottle.

Two decades of writing on promotional marketing, events, hydration, and running from Swiggies inventor Julie Austin and the team.

promotional products

February 27, 2024

The Power of Swag: How to Market With Promotional Products

When I first invented my product, the wrist water bottle, I only thought of them as a retail item. But once I learned the…

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cross training

June 25, 2023

Cross Training for Runners

Cross training is a valuable addition to a runner’s training routine as it helps to improve overall fitness, prevent injuries, and enhance performance. It…

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kids running

May 14, 2023

Reasons Running is Good for Kids

Little did I know that when I was a kid running down the street at my grandmother’s house that I would go on to…

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Easter basket gifts

April 2, 2023

Fun and Healthy Easter Basket Gifts

Easter baskets filled with gifts have been a tradition for centuries. The idea of the Easter Bunny and Easter baskets were started by German…

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stocking stuffers for kids

November 23, 2022

Fun and Healthy Stocking Stuffers for Kids

Kids always want to find something fun in their stocking. But what if it was fun AND healthy? Check out these fun and healthy…

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