The biggest event for New Orleans is by far Mardi Gras. In 2000 the amount of money generated for the city reached a billion dollars. A lot of the tourism for New Orleans revolves around Mardi Gras. I mean, the event is huge! In any given year the average crowd for Mardi Gras is anywhere from about 700,000 to over a million.
There has also been a long standing 300 year tradition not to commercialize the event. That is still pretty much the case as far as having no advertising on the floats and other restrictions. But if you want to get your brand noticed by almost a million people in a week, there are still some ways around it.
Mardi Gras promotional products
Fun promotional products are a great way to get your brand noticed at Mardi Gras without violating the no advertising rule. Nobody can tell you you can’t wear a T-shirt with your brand’s logo on it. Having just one person wearing a T-shirt with a logo might not stand out in the crowd. But if you had a whole group of people wearing T-shirts with a brand logo it just might attract attention. Of course everyone will be wearing a costume, so you would have to get very clever with the way you display your logo. If your company has a mascot of some sort, you could use that as your costume.
Give away fun promotional products like bottle openers, lighters or keychains that people will keep and use. Give them away at one of the many private parties you’ll find in pretty much any given neighborhood. Give them away to people who are hosting parties and as prizes. If the fun promotional products are something they will use during Mardi Gras and keep afterwards, you have a winner.
You can’t carry an open glass container on the street, but you can wear your booze on your wrists and fill them up at a local bar with your favorite drink. Wrist water bottles aren’t just for water. Companies have put their logos on them for student orientation week and pub crawls. Hash House Harrier groups around the world fill up swiggies with beer and use them as a beer carrier when going from keg to keg.
Mardi Gras is a multi-million dollar party where everyone is in the mood for fun. If your brand is fun and you want to reach a million fun party goers, think about using some unique promotional products at the next Mardi Gras celebration.