The biggest event for New Orleans is by far Mardi Gras. In 2000 the amount of money generated for the city reached a billion dollars. A lot of the tourism for New Orleans revolves around Mardi Gras. I mean, the event is huge! In any given year the average crowd for Mardi Gras is anywhere from about 700,000 to over a million.
There has also been a long standing 300 year tradition not to commercialize the event. That is still pretty much the case as far as having no advertising on the floats and other restrictions. But if you want to get your brand noticed by almost a million people in a week, there are still some ways around it.
Mardi Gras promotional products
Fun promotional products are a great way to get your brand noticed at Mardi Gras without violating the no advertising rule. Nobody can tell you you can’t wear a T-shirt with your brand’s logo on it. Having just one person wearing a T-shirt with a logo might not stand out in the crowd. But if you had a whole group of people wearing T-shirts with a brand logo it just might attract attention. Of course everyone will be wearing a costume, so you would have to get very clever with the way you display your logo. If your company has a mascot of some sort, you could use that as your costume.
Give away fun promotional products like bottle openers, lighters or keychains that people will keep and use. Give them away at one of the many private parties you’ll find in pretty much any given neighborhood. You can also give them away to people who are hosting parties and as prizes. If the fun promotional products are something they will use during Mardi Gras and keep afterwards, you have a winner.
You can’t carry an open glass container on the street, but you can wear your booze on your wrists and fill them up at a local bar with your favorite drink. Wrist water bottles aren’t just for water. Companies have put their logos on them for student orientation week and pub crawls. Hash House Harrier groups around the world fill up swiggies with beer and use them as a beer carrier when going from keg to keg.
Here are some reasons why you should use fun Mardi Gras promotional products:
Brand Visibility
Mardi Gras is a lively and colorful event that attracts large crowds of participants and spectators. By distributing fun Mardi Gras promotional products with your logo or brand message, you can increase your brand visibility and exposure to a wide audience.
Positive Brand Association
Mardi Gras is associated with joy, celebration, and a festive spirit. By aligning your brand with these positive emotions, you can create a strong and favorable brand association in the minds of your target audience. Fun promotional products can evoke positive feelings and make your brand memorable.
Increased Engagement
Fun Mardi Gras promotional products are likely to attract attention and generate interest. When people receive or interact with these items, it can spark conversations, encourage engagement, and create a buzz around your brand. This can lead to increased brand interactions, social media mentions, and word-of-mouth marketing. swiggies, wrist water bottles that have an alcohol company log on them definitely gets noticed and people talk about it. Especially when you can fill them up at the bar.
Enhanced Customer Loyalty
Offering fun Mardi Gras promotional products to your existing customers or loyal supporters can strengthen their bond with your brand. It shows that you value and appreciate their support, and it adds an element of surprise and delight to their experience with your company.
Memorability
Mardi Gras is a unique and memorable event, and associating your brand with the festivities through fun promotional products can make a lasting impression on your audience. When they use or see these items after the event, it can serve as a reminder of their positive experience and your brand.
Differentiation
Mardi Gras is a crowded and competitive environment for businesses and brands. Using fun Mardi Gras promotional products can help you stand out from the crowd and differentiate yourself from competitors. It allows you to inject personality and creativity into your marketing efforts, making your brand more memorable and distinct.
Social Media Engagement
Fun Mardi Gras promotional products can be highly shareable on social media platforms. When people receive unique or entertaining items, they are more likely to post about them on their social media accounts. This generates user-generated content that showcases your brand to a wider audience.
When using fun Mardi Gras promotional products, it’s important to consider your target audience and the relevance of the items to your brand. Choose products that resonate with the Mardi Gras spirit, reflect your brand’s personality, and offer practical value or entertainment to recipients.
Mardi Gras is a multi-million dollar party where everyone is in the mood for fun. If your brand is fun and you want to reach a million fun partygoers, think about using some unique promotional products at the next Mardi Gras celebration.
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