Swiggies Journal
Ideas, marketing, and the wrist water bottle.
Two decades of writing on promotional marketing, events, hydration, and running from Swiggies inventor Julie Austin and the team.

Power Walking
Power Walking As a runner, walking was always something I resorted to only if I was injured or recovering from an illness. But after…
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Why Runners Need Yoga
Every time I end up with a running injury I’m reminded that I really need to stretch. Not just that perfunctory stretch I pretend to…
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Water Bottles for Runners
With so many water bottles for runners on the market, how do you decide which one is right for you? I’ve been asking runners…
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Earth Day and Reusable Water Bottles
Every year Americans drink about 29 billion bottles of bottled water. Even though bottled water can cost thousands of times more than tap water,…
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Why Tourists Buy Unique Souvenirs
You’ve seen the typical souvenir postcard that says “Wish you were here”. A unique souvenir from a place we’ve traveled helps us relive the…
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