Swiggies Journal
Ideas, marketing, and the wrist water bottle.
Two decades of writing on promotional marketing, events, hydration, and running from Swiggies inventor Julie Austin and the team.

Water Bottles for Runners
With so many water bottles for runners on the market, how do you decide which one is right for you? I’ve been asking runners…
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Earth Day and Reusable Water Bottles
Every year Americans drink about 29 billion bottles of bottled water. Even though bottled water can cost thousands of times more than tap water,…
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Why Tourists Buy Unique Souvenirs
You’ve seen the typical souvenir postcard that says “Wish you were here”. A unique souvenir from a place we’ve traveled helps us relive the…
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Running Shoes for a Cause
Running is one sport that is almost entirely free to participate in for most people. We take for granted that a pair of running…
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How Runners Can Be More Eco-Friendly
Being eco-friendly means doing minimal harm to the environment. By buying more eco-friendly products and utilizing methods that will save energy and lessen pollution…
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