Unique Marathon Promotional Products

Try to wrap your head around this figure $170 million. That’s how much money the Chicago Marathon produces in a single year. With 45,000 entrants a year and an uncountable amount of spectators, one thing is for sure. The Chicago Marathon draws a crowd. And with that crowd comes consumer dollars. Over 245 endorsed marathons are run across the U.S. every year. Companies see the potential for marketing their unique marathon promotional products. To both the runners participating in the marathons and the people in the crowds that come to cheer them on.

Unique marathon promotional products

Large events such as marathons give businesses the opportunity to play a participatory role in the exciting environment of a race event. Some companies can advertise during televised races. Others prefer to be on the ground and in the mix of things for the chance to promote their products. Whether these are marathon products or unique promotional products targeting a wide variety of consumers, companies find a way to promote their product on and around the runners. Sponsored contestants are splashed with logos that will remind consumers of constant branding before, during, and after the marathon event.

Sponsors for marathons

Many sponsors are promoting unique marathon promotional products or other products for runners. They hope to receive enhanced exposure by good finish times, wins, and television airplay of the race. Marathons are often sponsored by a large company. Non-professional runners will be allowed to wear a singlet, shorts, or race number that displays the sponsoring company’s logo on the contestant. Anything is fair game. From banners on over passes, to signs placed at the finish line, to paintings on the pavement. Marketers have done it all when it comes to promoting at marathons. Even on the sidelines companies can be found with unique promotional products.

Marathon promotional products are seen

Whether they are a fitness or exercise related company or not, marketers often choose to display marathon related products. Unique promotional products open the door to discussion among sellers and potential buyers in the crowd. The combination of unique promotional and marathon related products is very effective at events like marathons. That’s because these products can be seen in use on runners. Promoting a company during marathons is big business and there are plenty of opportunities to do so. Whether a big company or a small family business, using unique promotional products at marathons and other running events is sure to attract your future customers.

Why Promotional Products Work

Promotional products work! Don’t believe me? Think about all of the T-shirts or hats sitting in your closet. I bet you can remember the brand that is printed on them.

Promotional products

Promotional products are things like T-shirts, hats, water bottles, pens and basically anything else that you can put a logo on. How many of those do you have in your home right now? This is one reason why promotional products are better than advertising… people will actually keep them. They are usually useful, and are things that you might buy anyway.

Target your audience

Unlike advertising, you know exactly who got them and you can target that audience. You control the process. An ad might not always get to the right audience you’re targeting. With promotional items you can give them exactly what they are looking for. And since they want the product anyway, they will be much more likely to keep it around. (more…)