Swiggies Journal
Ideas, marketing, and the wrist water bottle.
Two decades of writing on promotional marketing, events, hydration, and running from Swiggies inventor Julie Austin and the team.
Race Swag Ideas Runners Actually Keep
Every race director knows the feeling. You order 3,000 branded tote bags, hand them out at packet pickup, and a few weeks later you…
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How to Choose the Right Promotional Product for Your Target Audience
When you’re looking to choose the right promotional product for your audience think about your brand’s visibility, customer engagement, and overall marketing success. Making…
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Innovative Products for Runners: Revolutionizing Your Running Experience
Running is accessible to almost anyone. It doesn’t require a partner, although having one will make it more fun. And it doesn’t require expensive…
Read more →The Power of Swag: How to Market With Promotional Products
When I first invented my product, the wrist water bottle, I only thought of them as a retail item. But once I learned the…
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Cross Training for Runners
Cross training is a valuable addition to a runner’s training routine as it helps to improve overall fitness, prevent injuries, and enhance performance. It…
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