You've seen the typical souvenir postcard that says "Wish you were here". A unique souvenir from a place we've traveled helps us relive the journey over and over again. Gift, novelty, and souvenir industry The U.S. gift, novelty, and souvenir industry has a combined annual revenue of about $18 billion. Souvenirs (French for remembrance or memory), are an important part of … [Read more...] about Why Tourists Buy Unique Souvenirs
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